Resume
Experience
Creative Manager
PeopleScout, Chicago IL
August 2021 - Present
Right-hand to Sr. Director, Creative & Brand. Fully manages the PeopleScout global brand and creative workflow/pipeline. Responsible for developing “big ideas,” from creative concept and ideation to the launch of the completed design.
Spearheaded comprehensive global brand identity refresh, achieving unified visual messaging across North America, EMEA, and APAC, $50,000 cost savings compared to agency rates. Managed company-wide adoption through strategic training and collaboration of sales and client delivery teams across all regions
Developed full suite of visual materials for all new technology product offerings (sales slides, video, pdf content, website updates, social media images, digital ads, and more)
Supervises and mentors direct report, ensuring deliverables meet standards for quality, brand consistency, and accuracy through regular performance reviews and feedback.
Digital Marketing
Manager
PeopleScout, Chicago IL
March 2018 – August 2021
Developed global omnichannel digital marketing strategies for more than 50 brands via email marketing automation, social media, landing pages, PPC, and search engine optimization. Strategic marketing partner with internal sales team.
Designed high-quality digital and print content including email templates, landing pages, ads, fact sheets, brochures, and video content that is optimized and consistent with clients’ brand and tone of voice
Evaluated client digital presence in a comprehensive competitive analysis and UX centric model to defi ne user interaction with client branding and recruitment efforts
Partnered with clients, implementation, and client delivery teams to build research driven personas that are accurate and realistic
Developed and sold new Global Talent Advisory Package Services for employer branding, recruitment marketing, and digital diagnostic; responsible for 1st package sale totaling $20K
Sr. Marketing
Coordinator
Tecta America, Rosemont, IL
June 2015 – March 2018
Facilitated the development of strategic digital and print marketing programs for the national sales team and 54+ nationwide Tecta America locations.
Launched and maintained both the new Tecta America external WordPress website and the internal SharePoint website; cost avoidance of $250,000 for creation and management, with an additional avoidance of $6,000 - $10,000/yearly for monthly maintenance
Tracked and reported marketing budget for expenses, projects, and fund reallocations and performance of all digital marketing campaigns to Operating Unit Presidents and sales teams
Developed cost-effective programs for printing, promotions, and advertising
Assumed all responsibility for design and creation of all Tecta America marketing materials from long standing external design agency
Tracked and measured ROI for direct mail, email blasts, trade shows, and sales leads
Coordinated trade shows, designs related marketing collateral, and ensures sales team follow-up/progress-tracking against expenditures
Marketing Coordinator
Tecta America, Rosemont, IL
August 2012 - June 2015
Oversaw all aspects of company website content updates in collaboration with web development agency (editing and updating all operating unit micro-sites, pages, and information)
Managed internal/external communications: disaster response, internal newsletter/magazine, company updates (email/video), intranet, social media (LinkedIn, Twitter, Facebook, YouTube) and scheduled national press releases with PR agency/local offices
Designed and developed internal/external marketing materials such as advertisements, email communications, direct mail campaigns, posters/flyers, presentation templates and logos
Coordinated tradeshows and worked with sales teams to ensure follow up/progress tracking
Education
Masters of Marketing
Communications, MSIMC
Roosevelt University
Integrated Marketing Communications
Bachelor of Science
Southeast Missouri State University
Interdisciplinary Studies
(Advertising, Technical Graphics & Art)