Digital Product Design Solution

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Industry

B2B

Locations

Berlin

Brand Strategy. Web Design. Video Storyboarding. Cross-functional Collaboration.

Company size

50-101

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Web Design.

WordPress

Video Storyboards.

Video
Storyboards.

Illustrator

Collaboration.

Leadership, Sales, Client Delivery

Trusted by Clients and Colleagues

I get it, it can be hard to trust people on the internet. Don't take it just from me!

Here are a few words directly from supervisors, colleagues and clients.

We heavily rely on Shannon for both her knowledge and expertise, as well as asset creation/support every time we go to Market for new clients, working 1:1 with clients and as we stand up new business. She is always willing to help and provides an important perspective that allows PeopleScout to present as a leader in RPO, ensuring how we look, feel and represent ourselves in the industry.

Patti Woods

Sr. Implementation Training Manager

In my 10 years as a marketer, I've worked with numerous creative directors and designers—in-house, freelance and agency. Shannon Bennett is hands down the best creative director I've ever worked with.

Ashley Kessler

Sr. Global Content Marketing Lead

Shannon is a talented designer who just seems to have a knack for creating eye-catching work. She pays attention to even the smallest of details. Her work is above-par from beginning to end, and she's very personable. She is clearly willing to go above and beyond to ensure satisfactory results, which is why I'm more than willing to recommend her work.

Sean Hopson

Creative Director & Branding Expert

Shannon is a savvy marketer, who brings deep design expertise, a wealth of knowledge about our business and a creative approach to everything she does. Shannon manages a pipeline of hundreds of projects each year, providing the structure and process to keep everything on track while also being willing to work quickly and adjust priorities as needed.

Sarah Candelario

Vice President, Marketing & Communications

Shannon joined our team as a Digital Marketing Manager, and her skills in that area were immediately evident. However, her contributions extended far beyond her initial role. Her strong digital marketing expertise, combined with her leadership skills and willingness to embrace new challenges, makes her an ideal employee.

Chad Getchell

Director, Tech Solutions & Implementation

Interested in learning more about my background and experience?

Get in Touch

Interested in learning more about my background and experience?

Get in Touch

Interested in learning more about my background
and experience?

Get in Touch